◇ Social Media Campaign
Zawaya Social Campaign
Arabic social media campaign for Zawaya, a building materials supplier in Amman, turning MAPEI tile adhesives and grouts into single-frame strength and protection metaphors.
Client
Zawaya
Year
2024
Service
Social Media Campaign
Zawaya supplies MAPEI tile adhesives and grouts in Amman — a category where the product arrives as a sealed bag and the benefit is invisible. The campaign's job was to make performance something you could read in a single frame.
Each post stages a physical test. Chains straining against the adhesive bag, an elephant held on a hoist, a shield turning back damp and mould. Arabic headlines carry the claim, the MAPEI pack stays hero, and the Zawaya mark holds the same corner every time so the set reads as one campaign as it scrolls past.
